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Cosfibel Dresses Up Bourjois

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By: Jamie Matusow

Editor-in-Chief

Bourjois has utilized a secondary package for its Grains de beauté shower gel range. The packaging, created by Cosfibel Creative Packaging, utilizes a bright color palette meant to appeal to women.

In keeping with the fun tone set by the product names (names such as “pamper me” and “spoil me” when translated to English), the packages make use of bright oranges, greens and purples to stand out on shelf. Gels are packaged together with promotional items, such as mugs or watches.

More information: 44-7968-608-758.

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